SIGNATURE SKILL 3

New Generation Selling

Updated skills for modern-day decision makers

Sales capability reimagined for today's complex world.

This unique programme moves beyond outdated sales tactics and focuses instead on skills that actually work in today's unpredictable marketplace. It emphasises authenticity, insight, and value over pressure. Delivered through practical, bite-sized learning moments and a clear supportive structure, New Generation Selling helps individuals rediscover the confidence, resilience, and joy that comes from selling with integrity.

Participants will learn how to:

•Build genuine, trust-based connections
•Understand what solutions are really needed
•Develop valuable partnerships for long-term impact

The result: sustainable sales, stronger relationships, and future-ready commercial teams.

Case Studies

Real results from real organisations.

CASE STUDY

William Grant & Sons

UK Field Sales Capability Programme (Online)

Challenge: William Grant & Sons wanted a bespoke capability programme that aligned with how their field sales team actually works day to day. Required to build confidence and performance over time across a remote based team working unpredictable hours.

What we did: We designed and delivered an 8-module online programme over 12 months, using multimedia learning and virtual huddles to embed each module and turn learning into action.

Impact: Confidence and capability scores increased from low-to-average levels to 8-9/10 after 12 months. The training is still used today as part of staff onboarding.

"Yellow delivered a truly exceptional bespoke online capability program for our field sales team... perfectly aligned with our goals, empowering our sales team to reach new heights of success. Our team is now better equipped, more confident, and motivated to excel."

— Jordan Kemp, UK Capability Director, William Grant & Sons

CASE STUDY

The Coca-Cola Company

Global Leadership Workshop & Online Academy to Launch a New Category

Challenge: Coca-Cola and its bottler partners needed a way to train and engage a global community around their new category launch, ensuring clarity, confidence and consistent execution across markets.

What we did: We built and delivered a blended learning academy combining online content, quizzes, podcasts, videos, resources, workshops and multiple virtual huddles to drive continuous learning and shared best practice.

Impact: 139 participants enrolled globally across Coca-Cola and bottler partners. Pre- and post-surveys showed: +16% confidence, +23% industry knowledge, +40% understanding of category strategy. Overall Yellow NPS: 97%.

"Two things that I loved about the Academy: the blended learning approach – we all learn in different ways! We had podcasts, videos, and resources that we could access anytime. The second one is the continuous learning – from the kudos board to the huddle sessions where our bottlers joined to discuss what we've learned."

— Patricia Mota, Commercial Director, KO Brazil

Ready to master selling?

Let's talk about how New Generation Selling can transform your sales techniques.